Gift packaging has a common "festival" element, and the […]
Gift packaging has a common "festival" element, and the expression of this element is expressed in text and color on the printing or finishing technology. According to the structural characteristics of the finished product, the gift wrapping cartons can be roughly divided into two types: one is a folding carton, that is, the product can be folded and pressed; the other is a fixed carton, that is, the finished carton cannot be folded and pressed. Among them, the folding carton is widely used because of its small footprint and convenient transportation. The shape of the gift box is still not fixed. The main form is the market box displayed by individual customization and different customization requirements. This type of box is generally privately customized and will not be sold in batches. From the design itself, creating a personalized gift package is also an element of art.
Mass gift packaging emphasizes popularization and generalization, which mainly reflects the human culture of gift giving, while branded gift packaging also has brand promotion and unique personality characteristics. From the desire to promote consumer purchases, to meet the concerns of consumers' inner uneasiness. This is a big reflection of the brand effect.
The use of gift elements is formed in combination with market demand. Domestic gift packaging is becoming more and more high-end and unique in the box type, but the price is also higher, and the merchants are hesitant to produce a variety of quality gifts that are not cut off. And even the appearance does not see the quality of the box. The packaging industry is also facing the impact of cost-effectiveness, low quality and other vocabulary.