The main function of the packaging box


The style of the packaging box mainly considers that th […]

The style of the packaging box mainly considers that the structural design should be reasonable, easy to be processed in batches, has a good sales appearance, is suitable for the contents and is convenient to open. The packaging should reflect the specific characteristics of the product and can be expressed in words and patterns. Then, determine the size of the box. Draw a sketch on the paper, dimension the sketch, and the bond of the box needs to be reflected. To put it simply, what is the appearance of a finished box? As a packaging item, the box has evolved into a mixture of wood, paper and other materials. The main function of the package is to ensure the products in transit, to convey product information, to facilitate use and sales.

What is the direct impact of the box design, but once something has become popular and has become a fashion, designers can't help but pay attention. A closer look reveals that the popularity is not only in the fashion industry, but in all design fields, from furniture to automobiles and architecture to leather shoes, frames and radios, it is influenced by fashion and a strange phenomenon in modern society. It's something that is very useful and looks good. Once outdated, it may be worthless. People often get an impression of the outside world through their eyes.

The packaging of the packaging box becomes the main behavior of market sales in actual commercial activities, and inevitably has a close relationship with the psychological activities of consumers. As a packaging design and producer, if you don't understand consumer psychology, you will be blind. How to attract the attention of consumers, how to further stimulate their interest, induce them to take the final purchase behavior, which involves the knowledge of consumer psychology. Therefore, studying consumer psychology and change is an important part of packaging design and production.