The design of the gift box should be combined with the […]
The design of the gift box should be combined with the consumer's psychology. The packaging style and style required by different consumer psychology are also factors that should be considered in the design of the gift box.
The main consumer psychological characteristic of most consumers in the consumption process is the truth-seeking psychology. They believe that the actual utility of the product is important. They hope that the product is easy to use, cheap and good quality.
View and style novel. The consumer groups with a realistic mentality are mainly mature consumers, wages, housewives, and elderly consumer groups.
Consumers with a certain affordability generally have the psychology of seeking beauty. They pay attention to the product's own shape and external packaging, and pay more attention to the artistic value of the product. The main consumer groups who hold the spirit of seeking beauty
It is young people and knowledge, and the proportion of women in this group is as high as 75.3%. In terms of product categories, the packaging of jewelry, cosmetics, clothing, crafts and gifts needs to pay more attention to aesthetic value.
3. Psychology of seeking differences
The consumer groups who hold the spirit of seeking differences are mainly young people under 35. This type of consumer group believes that the style of goods and packaging is extremely important. It is about novelty, uniqueness, and personality.
Colors and graphics are more fashionable and avant-garde, but they don't care much about the value and price of goods. Among this consumer group, underage children account for a considerable proportion.
For them, sometimes the packaging of a product is more important than the product itself. Aiming at this group of non-negligible consumer groups, the packaging design should highlight the "novelty" characteristics to meet their psychological needs in seeking differences.
Conformist consumers are willing to cater to popular fashion or imitate celebrity styles. This type of consumer group has a large age range, because various media have vigorously promoted this mentality to fashion and celebrities.
Formation of behavior. For this reason, packaging design should grasp the trend of the trend, or directly launch a product image spokesperson popular with consumers to increase the reliability of the product.