First, the overall structure of the box The structure o […]
First, the overall structure of the box
The structure of the box also determines the overall shape of the package. Includes the size, size, and shape of the display surface. Common forms of packaging mainly include: cylinders, cuboids, cones, and various forms, as well as combinations of shapes and shapes, and the novelty of various forms of packaging formed by different cuts. A very important role, the strange visual form can leave a deep impression on consumers.
Second, the choice of materials
Different materials give people a different sense of vision. Like coated paper: the paper surface is very smooth and flat, with high smoothness and good gloss. Art Paper: This type of paper usually requires special paper processing equipment and processes, and the finished paper is rich in color and unique texture. More artistic. Paper Jam: It is a kind of thick and thick paper. Life is more common. Tactile paper: It is a kind of paper with a suede touch. It feels smooth, smooth and has a thick and heavy feeling. It looks like a grade.
Third, color design
Color design occupies an important position in packaging design. The color requirements in the packaging design are conspicuous, contrasting, and have a strong attraction to the country and competitiveness, in order to evoke the consumer's desire to buy. Designers should study consumer habits and hobbies as well as trends in international and domestic fashion colors to continuously enhance the sociology of color and consumer psychology.