Because of the role of the packaging box, not only to s […]
Because of the role of the packaging box, not only to store goods, but also to play an effect of brand promotion, do a good job in the design of the box, in the brand value transfer can be half the effort. Therefore, designers should specify the following points when designing:
First, the design theme of the packaging box should be clear, the design conforms to the product characteristics. When a product packaging box lacks the theme, it will lose to the same type of product, and it will be greatly deducted in the sales path. The box should not be inconsistent, and the inside will not cause a feeling of deception, it is difficult to have repeat customers.
Second, the packaging box design should be realistic, design according to the actual situation, can not take too many "shortcuts", take too many shortcuts will make the products flashy, excessive modification is more difficult to have product quality support as a guarantee, often will be others Rickets.
Third, the design of the packaging box should meet the needs of the trend. Although the design of the current packaging box is a corporate positioning, the positioning has to comply with the trend of environmental protection. An environmentally friendly packaging box will make consumers more aware of consumers and identify with consumers. If the product is related to environmental protection, it can be designed into environmentally friendly packaging, which not only protects the product, but also protects the product.
In short, only the design of the box needs design inspiration, packaging cost, consumer rational or emotional purchase, life discovery, etc. As long as we pay attention to these details, we can do a good job of packaging design.