In fact, the basic functions of our common gift boxes a […]
In fact, the basic functions of our common gift boxes are the protection function, convenience function and sales function. Gift box packaging can directly attract the attention of consumers and make consumers have a strong desire to buy. So what specific functions does it have?
Protection function: Gifts are not damaged by various external forces. A product must go through many circulations before it can enter, and eventually reach the hands of consumers. During the storage and transportation, various factors will threaten the goods. Gifts Box packaging can ensure that the goods are in circulation.
Convenience function: whether the gift box packaging is easy to use, carry and store. Good gift box packaging should be considered from the perspective of consumers, which will increase consumers' desire to buy.
Sales function: In various and self-selected stores that are springing up like mushrooms, the direct packaging for consumers is the packaging of the product itself. The purpose of sales.
A good gift box can show the taste of a product. Goods need to have "good packaging". Because the packaging box of the product is not just a "coat", but an integral part of the product itself. The packaging of commodities has become a means to enhance the added value of commodities and corporate brand image. In today's era, packaging design not only becomes an indispensable part and external form of modern goods, but creative packaging design is not only a beautiful coat for the goods to enter the market, but also a value embodiment. With the market economy becoming more and more developed today, perhaps the story of "buying the pearls" is no longer suitable as a negative teaching material, but should become a classic packaging marketing case.
In fact, during the marketing process, many merchants still have insufficient understanding of product packaging, ignoring other additional functions of packaging, so that although many domestic companies produce products that have reached a high level of quality, they are unable to obtain consumer Recognized. Whether it is commodity prices or market share, there is a big gap compared with similar foreign products. Packaging, as a means to realize the value and use value of commodities, is an indispensable part in the production, circulation and sale of commodities. With the development of the times and the improvement of people's aesthetic requirements, packaging has bid farewell to the original single practical function and has become a magic weapon for spreading commodity information, enhancing commodity value, and occupying the market. "It turns out that most of our product packaging is" silly and black ", which is neither practical nor beautiful, which greatly affects the market value of commodities; now our companies have realized that through the design of product packaging, not only can the product itself be added Value, increase the profit of the enterprise, and make the overall brand image of the enterprise better. "